HOD chapter lll
THE CHALLENGE TO A JOURNALISM SCHOOL IS DAUNTING:
In the past the method was simple: create a wind up toy that could perform a certain function in a particular way. An industry awaited. This has to have been the easiest enterprise in higher education. Wow! Pretend you’re a reporter. Listen to what they did, what they wrote. This is how you tell this story, or that story. This is how they do it in radio. This is what theyre looking for in a minute 20 television news story. This is what Dateline wants. This is how Frontline works. This is what I did, and it worked for me. Here are the numbers. Here are the paints. Get to work!
It’s not just teaching digital media. There is a wholesale need for deep creative thinking. And who ever claimed that reporters were creative?
